Value Place Enters Next Phase of National Growth Strategy
Friday January 24th, 2014 - 9:44AM BY
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WICHITA, KS—Value Place, an economy extended-stay hotel brand, has implemented the next phase of its national growth strategy, which will focus on increasing its number of corporate- and franchise-developed properties. This phase will build upon the success of the company’s existing corporate- and franchisee-developed properties and leverage recently secured funding to grow its national footprint.
As part of the transition to the next phase of growth, Value Place is strengthening its management team by adding Ronald Burgett as EVP of franchise development. Prior to joining Value Place, Burgett was the EVP, lodging and brand development at Red Lion Hotels Corporation.
In his new role, he spearheaded the creation of the new Leo Hotel Collection brand and was in charge of the growth and development of brands, franchise services, brand management, quality assurance and franchisee relations. He also held positions at Northcott Hospitality, Smith Dean Burgett and Choice Hotels International.
“The next phase for our brand is to increase corporate and franchise development,” stated Kyle Rogg, president and COO of Value Place. "The hiring of a hospitality veteran like Burgett is an important step in our growth plan.”
Tags: Value Place • Hospitality • Brands • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.