Value Place Enters Next Phase of National Growth Strategy
Friday January 24th, 2014 - 9:44AM BY
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WICHITA, KS—Value Place, an economy extended-stay hotel brand, has implemented the next phase of its national growth strategy, which will focus on increasing its number of corporate- and franchise-developed properties. This phase will build upon the success of the company’s existing corporate- and franchisee-developed properties and leverage recently secured funding to grow its national footprint.
As part of the transition to the next phase of growth, Value Place is strengthening its management team by adding Ronald Burgett as EVP of franchise development. Prior to joining Value Place, Burgett was the EVP, lodging and brand development at Red Lion Hotels Corporation.
In his new role, he spearheaded the creation of the new Leo Hotel Collection brand and was in charge of the growth and development of brands, franchise services, brand management, quality assurance and franchisee relations. He also held positions at Northcott Hospitality, Smith Dean Burgett and Choice Hotels International.
“The next phase for our brand is to increase corporate and franchise development,” stated Kyle Rogg, president and COO of Value Place. "The hiring of a hospitality veteran like Burgett is an important step in our growth plan.”
Tags: Value Place • Hospitality • Brands • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.