Super 8 Opens First Property in the Middle East
Tuesday May 6th, 2014 - 10:29AM PB
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RIYADH, SAUDI ARABIA—Wyndham Hotel Group recently opened the Super 8 Riyadh, the first of the economy hotel brand’s properties to open in the Middle East.
Super 8 Riyadh is the first hotel to open as part of a master development agreement with Saudi Automotive Services Company (SASCO) for 20 Super 8 hotels in Saudi Arabia over a period of five years.
“We are thrilled to introduce the globally recognized Super 8 brand to Saudi Arabia, a unique economy concept in the market,” stated Rui Barros, SVP and managing director, Europe, Middle East, Africa and Indian Ocean for Wyndham Hotel Group. “The Super 8 Riyadh will serve as a comfortable place to rest for road travellers throughout the Kingdom, making it ideal for the long highways and the growing number of car journeys in the market.”
Situated minutes from King Khalid International Airport and nearby Amira Noura University, Super 8 Riyadh offers 57 guestrooms and suites.
Tags: Super 8 • Hospitality • Brands • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.