Starwood’s Element Brand To Launch in North Dakota in 2015
Monday December 23rd, 2013 - 9:36AM BAPK
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FARGO, ND—Starwood Hotels & Resorts Worldwide, Inc. today announced plans to introduce its eco-wise Element brand here. Element Fargo is scheduled to open in November 2015 in the Veterans Boulevard Corridor.
Owned by StaySharpe Hotels, the new Element hotel is built green from the ground up, offering 130 guestrooms. Element mandates that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings.
Element Fargo will be located across the street from the site of the new $500-million Sanford Fargo Medical Center now under development, and just 10 minutes from Microsoft Corporation’s second largest campus in North America. The hotel will also be convenient to Fargodome.
"Element Fargo will offer a fresh new option for travelers who want to maintain a balanced lifestyle when away from home whether for a few days or a few weeks and help meet the demand for high-caliber lodging in this fast-growing area," stated Brian McGuinness, SVP of specialty select brands for Starwood. “Popular among both business and leisure travelers, the Element brand offers guests a bright, energizing environment that's conducive to both work and play.”
Element Fargo will offer light-filled studios as well as one-bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen TVs, large desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with a rain shower and dual-flush toilet.
Rooms will also offer fully equipped kitchens and the signature Heavenly Bed. Other brand signatures will include a 24-hour fitness center, an indoor saline swimming pool, and a 453 sq.-ft. meeting room with modular furnishings, a flexible layout that can be customized to meet any business or social needs.
Element Fargo offers additional ways for guests to live healthfully on the road like complimentary signature RISE breakfast and RELAX evening receptions, plus bikes to borrow and backyard BBQs.
Tags: Starwood • Element • Hospitality • Amenities • Brands • F+B • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.