Red Roof Inn Reports Significant Growth with 39 Hotel Signings
Thursday August 7th, 2014 - 9:32AM B
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COLUMBUS, OH—Red Roof Inn has signed 39 hotel agreements in 2014—an over 350% increase from the same time last year, with a robust number of additional properties in the pipeline.
“The continuing evolution of the Red Roof brand has fueled our growth and propelled us to these impressive development milestones," said Andrew Alexander, president, Red Roof Inn. “With the strong customer response to our service enhancements and hotel innovations, franchisees have tremendous confidence in our strategy and direction, and their demand for the brand is very high.”
In the first seven months of 2014, Red Roof executed 39 agreements to open new hotels, most with franchisees new to the Red Roof system. Twenty-six of these properties have opened already and the brand anticipates a total of 50 new openings by yearend.
“We have an exceptionally strong development pipeline that will see the Red Roof brand expand to more than 400 properties by year end,” said Phil Hugh, chief development officer, Red Roof Inn. “Demand for the brand is high. With Red Roof’s recently launched and very successful brand extension, and the brand's outstanding financial results, we are projecting continued growth next year and for the foreseeable future."
Red Roof Inn introduced its NextGen renovation program and Red Roof PLUS+ brand extension as a result of gaining insight from customer reviews. “Our vision has been to unleash the value and power of the brand by providing guests with a premium experience at a value price," adds Alexander. “The investments in additional properties are a testimony to the progress we've made and signal a bright and sustainable future.”
The newly added franchise properties are located in various markets throughout the U.S. including Texas, Georgia, Pennsylvania, Kentucky, Illinois and North Dakota. The additional franchise properties will reflect the brand mix of both Red Roof and Red Roof PLUS+.
Tags: Red Roof Inn • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.