Red Roof Inn Ranked #1 Economy Hotel in 2013
Friday February 14th, 2014 - 11:22AM B
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COLUMBUS, OH—For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.
ReviewMetrix was created by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.
“There is no greater recognition than praise from your guests,” stated Jonathan Barsky, Ph.D., co-founder of MarketMetrix and Chief Research Officer. “Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience at a value price.”
The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey.
Tags: ReviewMetrix • Red Roof Inn • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.