Red Roof Inn Ranked #1 Economy Hotel in 2013
Friday February 14th, 2014 - 11:22AM B
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COLUMBUS, OH—For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.
ReviewMetrix was created by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.
“There is no greater recognition than praise from your guests,” stated Jonathan Barsky, Ph.D., co-founder of MarketMetrix and Chief Research Officer. “Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience at a value price.”
The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey.
Tags: ReviewMetrix • Red Roof Inn • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.