Red Roof Inn Names New Development Team to Support Brand Extension, Geographic Expansion
Tuesday March 18th, 2014 - 10:13AM B
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COLUMBUS, OH—Red Roof Inn has named a new development team that’s charged with expanding the brand into new territories across the country and launching Red Roof PLUS+, a brand extension, at more than 31 locations across the country.
“The Red Roof brand is in high demand and positioned well for future growth. We are full speed ahead with a recently launched brand extension, an aggressive growth strategy, and an infrastructure to support it,” stated Phil Hugh, chief development officer, Red Roof Inn. Hugh adds, “By year end the brand expects to have well over 400 properties.”
In order to move its plans forward quickly and efficiently under Hugh’s leadership, Red Roof has implemented Team Grow, an increased franchise development staff. The team is comprised of executives who collectively bring years of sales, development and management expertise to Red Roof. They include:
Tags: Red Roof Inn • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.