Red Roof Inn Names New Development Team to Support Brand Extension, Geographic Expansion
Tuesday March 18th, 2014 - 10:13AM B
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COLUMBUS, OH—Red Roof Inn has named a new development team that’s charged with expanding the brand into new territories across the country and launching Red Roof PLUS+, a brand extension, at more than 31 locations across the country.
“The Red Roof brand is in high demand and positioned well for future growth. We are full speed ahead with a recently launched brand extension, an aggressive growth strategy, and an infrastructure to support it,” stated Phil Hugh, chief development officer, Red Roof Inn. Hugh adds, “By year end the brand expects to have well over 400 properties.”
In order to move its plans forward quickly and efficiently under Hugh’s leadership, Red Roof has implemented Team Grow, an increased franchise development staff. The team is comprised of executives who collectively bring years of sales, development and management expertise to Red Roof. They include:
Tags: Red Roof Inn • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.