Meliá Hotels International Expands to Morocco with Three New Hotels
Monday February 3rd, 2014 - 10:34AM BP
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PALMA DE MALLORCA, SPAIN—Meliá Hotels International has signed an agreement to manage three new hotels under the Meliá Hotels & Resorts brand, which will be developed in Saidia Med. The properties include a beach hotel, club hotel and luxury serviced apartments.
Meliá Hotels International has joined forces with SDS, a partnership between the major Moroccan group CDG and the Moroccan Tourism Development Fund.
Anasshouir Alami, chairman of SDS, stated, "Meliá has been chosen to operate the new luxury hotels due to its leadership and international experience in leisure travel, which will be key to the development and success of Saidia Med, and also its ability to diversify products to improve the segmentation and attractiveness of the destination."
The beach hotel will offer 396 rooms, a spa, convention center, four restaurants and three bars, a kid's club and a beach club. It’s estimated that the hotel will require an investment of $53 million and will open in 2016.
The club hotel overlooking the golf course will offer 150 rooms for family leisure for both Moroccan and international guests, especially focused on golf for adults and with play areas and pools for kids. It will open in 2016 after an investment estimated at $24 million.
Thirdly, Meliá luxury holiday apartments alongside the beach hotel—sharing its sea views—will have 190 rooms, requiring an investment of $36 million and opening in 2017.
The three Meliá hotels are the company’s first in Morocco.
Tags: Melia Hotels International • Morocco • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.