Marriott Introduces Fairfield Brand to Asia
Thursday October 10th, 2013 - 10:07AM BPAK
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BENGALURU, INDIA—Marriott International, Inc. expanded its brand offering in Asia with the recent opening here of its first Fairfield by Marriott hotel.
“The timing is right and the market is primed for a brand like Fairfield,” stated Don Cleary, COO/Marriott International. “The brand has a long history in service and offers innovative design at an affordable price, which combined gives us a huge strategic advantage in many markets across the region.”
The Fairfield Bengaluru Rajajinager in South India offers 148 guestrooms and Kava, a three-meal restaurant that will serve authentic Indian cuisine along with Western menu options, featuring both buffet and a la carte options. The hotel's lobby has a bar lounge and 24/7 market for drinks and snacks, banquet and meeting room space with advanced technology, a business center, fitness center and rooftop pool.
“For over a year, we conducted research in India and Asia to better understand guests' preferences around the guestrooms, public spaces and food and beverage offerings,” stated Shruti Gandhi Buckley, VP/global brand management for Fairfield Inn & Suites. “The Fairfield product in Asia is a direct result of the research, ensuring we deliver a product that is truly designed for the value-seeking Asian business traveler and is differentiated from the competition.”
Tags: Marriott • Fairfield • India • Asia • Hospitality • Amenities • Brands • F+B • Openings •
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