Marriott International Plans to Add 200 Hotels Over Three Years
Monday June 2nd, 2014 - 9:27AM B
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NEW YORK—Marriott International is planning to add more than 200 luxury and lifestyle hotels over the next three years, reflecting an investment of more than $15 billion by Marriott’s owners and franchisees.
President and CEO Arne Sorenson said, “The luxury and lifestyle category is stronger than ever and we see demand continuing to rise worldwide. Next-generation travelers are poised to comprise more than 60% of our business over the next four years, and already represent a broad spectrum of diverse cultures and lifestyles that view travel as an important way to enrich their lives. Our approach to the luxury and lifestyle segment embraces this trend and is shaping our development strategy.”
Plans for some of the company’s brands include new EDITION hotels in New York City’s Clock Tower building (Spring 2015) and Times Square EDITION (2017), Abu Dhabi (2015), Gurgaon, India (2015), Sanya, China (2015), Bangkok (2016) and West Hollywood (2017).
By the end of 2016, JW Marriott Hotels & Resorts will grow from 64 to 87 hotels, with plans for the brand’s debut in Italy, on the private island of Sacca Sessola, in early 2015.
AC Hotels by Marriott will open locations in both Kansas City and Miami in early 2015, with further plans to add more than 30 hotels within the next three years throughout the United States and Latin America.
Finally, Moxy Hotels—another Marriott International brand—will open in Milan in Fall 2014, and new locations in cities such as Munich, Berlin, Frankfurt, Oslo, London and Aberdeen, Scotland, are scheduled to open by the end of 2016.
Tags: Marriott International • Arne Sorenson • EDITION • JW Marriott Hotels & Resorts • AC Hotels by Marriott • Moxy Hotels • Clock Tower • Times Square • Sacca Sessola • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.