Louisiana Quality Inn Rebrands as Magnuson Hotel Denham Springs
Wednesday July 10th, 2013 - 9:38AM BM
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DENHAM SPRINGS, LA—Magnuson Hotels has completed the rebranding of the Magnuson Hotel Denham Springs, formerly franchised by Choice Hotels as the Quality Inn. The hotel will now upgrade its local, regional and national market to attract business, group and leisure travelers via an affiliation with Magnuson Hotels’ global portfolio of nearly 2,000 hotels.
The hotel is located near downtown Denham Springs and 11 miles from Baton Rouge. Louisiana State University is a short 15 miles, and shopping and dining options are less than 1 mile from the Magnuson Hotel Denham Springs.
The Magnuson Hotel Denham Springs will receive complete global brand representation without the costs and requirements of franchise brand affiliation. It will expand its business through Magnuson Hotels’ reservation network including 650,000 GDS travel agents, all global corporate accounts, over 2,000 Internet booking channels such as Global Hotel Exchange, Expedia, Hotels.com, Priceline and all major airlines websites.
Tags: • Hospitality • Brands • Operational •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.