IHG expands its Holiday Inn Express brand in Germany
Wednesday December 18th, 2013 - 10:48AM GB
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HAMBURG, GERMANY—IHG has expanded its Holiday Inn Express brand in Germany with the signing of two more hotels: Holiday Inn Express Hamburg - City Hauptbahnhof and Holiday Inn Express Freiburg - City. These franchised hotels are part of a multiple development agreement (MDA) with IHG’s long standing lessee partner Foremost Hospitality HIEX GmbH.
Holiday Inn Express Hamburg - City Hauptbahnhof will join its sister properties Holiday Inn Express Hamburg - City Centre and Holiday Inn Express Hamburg – St. Pauli Messe. The 117- room, newly constructed property will be the first of the two to open next year. The hotel will be located close to Hamburg Central Station which links the city centre to the airport, neighbouring museums, the central square and new residential and office development HafenCity.
Meanwhile the 120-room Holiday Inn Express Freiburg – City, due to open in 2015, will be the first Holiday Inn Express hotel in Freiburg. The city’s accessible location close to the borders with France and Switzerland, coupled with its close proximity to Germany’s Black Forest region, is expected to provide the hotel with a steady influx of leisure travellers.
Martin Bowen, Associate VP of Development, Germany, IHG stated, “MDA agreements are a major part of our growth strategy for Germany so we’re delighted to see the next two properties under this agreement come to fruition. We know that hotels developed by Foremost always deliver outstanding quality and performance and are great representations of the Holiday Inn Express brand.”
Tags: IHG • Holiday Inn Express • Hospitality • Brands • Construction/Renovation •
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