IHG Signs Sixth Multiple Development Agreement in Germany
Monday October 7th, 2013 - 10:06AM B
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ATLANTA—IHG has concluded a multi-development franchise agreement with Bierwirth & Kluth Hotel Management GmbH to develop five hotels across Germany.
The first hotel under the agreement, Holiday Inn Hamburg - City Nord, has already been signed. This is IHG’s sixth multiple development agreement (MDA) with a partner in Germany. The hotels signed under this agreement will include up to four of IHG’s hotel brands—Hotel Indigo, Crowne Plaza, Holiday Inn and Holiday Inn Express.
Robert Shepherd, chief development officer for Europe said, “Germany is a priority market for IHG and we see significant headroom for growth there. MDA agreements are proving to be a success in Germany and we’re really excited to be working with Bierwirth & Kluth Hotel management GmbH for the first time on this latest deal. We remain committed to working with experienced and reputable investor and owner partners for the long-term in order to achieve high-quality, sustainable growth.”
Tags: IHG • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.