IHG Forges Strategic Alliance with The Coca-Cola Company
Friday April 18th, 2014 - 9:25AM BK
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ATLANTA—IHG and The Coca-Cola Company have formed a new multi-year agreement to offer the Coca-Cola soft drink and juice brands during guest stays at IHG branded hotels in the U.S., representing more than 3,200 hotels.
This new agreement will provide a consistent beverage brand experience for guests across all IHG hotel brands including: InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo hotels, Holiday Inn hotels, Holiday Inn Express hotels, Staybridge Suites hotels and Candlewood Suites hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG's new wellness focused brand, EVEN Hotels.
“IHG and Coca-Cola coming together is a great example of how powerful brands can align to deliver enriched experiences for our customers and drive value for our businesses,” stated Kirk Kinsell, Americas President, IHG. "We are responsible corporate citizens of the dynamic Atlanta community and through our brands create employment opportunities for thousands of people across the U.S.; we have strong track records of brand innovation and leadership in our industries; and, most importantly, we share a commitment to creating a more sustainable environment and giving back to the communities where we operate."
The two companies, both with headquarters in Atlanta, have plans to grow their brand portfolios. For IHG, this will be accomplished by making their hotel brands a preferred choice for guests and hotel owners. This new agreement represents a strategic step toward realizing the company's goal.
“This agreement was developed through collaboration with a group of our hotel owners with deep F&B knowledge, as well as through guest insights,” said Christian Hempell, VP, Commercial Development and Corporate Partnerships, IHG. “When our guests walk into an IHG hotel, just as they expect exceptional service and an outstanding branded experience, they can now expect a consistent, high-quality beverage experience whether sitting down at a Crowne Plaza hotel bar or grabbing a Coca-Cola soft drink from the Candlewood Cupboard at a Candlewood Suites hotel.”
Tags: IHG • Coca-Cola • Hospitality • Brands • F+B •
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