Hilton Gives Boost To Expedia Traveler Preference Program
Thursday August 29th, 2013 - 9:20AM W
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BELLEVUE, WA—Expedia has revealed that Hilton Worldwide has enabled nearly 4,000 hotels on the Expedia Traveler Preference program, effectively giving guests a choice on how they would like to pay for their reservation.
As part of the program, guests can pay at the time of the booking or at the time of their stay. In addition to Hilton Worldwide, other global brands that have rolled out the ETP properties broadly include Accor and Marriott International, with roughly 1,500 and 3,000 properties, respectively.
"Hilton has been the largest ETP rollout yet, and we see their commitment as a big endorsement of the value of the program," said Melissa Maher, senior vp, Global Partner Group at Expedia.
Tags: • Hospitality •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.