Hilton Gives Boost To Expedia Traveler Preference Program
Thursday August 29th, 2013 - 9:20AM W
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BELLEVUE, WA—Expedia has revealed that Hilton Worldwide has enabled nearly 4,000 hotels on the Expedia Traveler Preference program, effectively giving guests a choice on how they would like to pay for their reservation.
As part of the program, guests can pay at the time of the booking or at the time of their stay. In addition to Hilton Worldwide, other global brands that have rolled out the ETP properties broadly include Accor and Marriott International, with roughly 1,500 and 3,000 properties, respectively.
"Hilton has been the largest ETP rollout yet, and we see their commitment as a big endorsement of the value of the program," said Melissa Maher, senior vp, Global Partner Group at Expedia.
Tags: • Hospitality •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.