Element Makes International Debut
Thursday September 12th, 2013 - 9:57AM BP
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STAMFORD, CT—Starwood Hotels & Resorts’ Element brand has made its international debut with the grand opening of the Element Vaughan Southwest in the Greater Toronto area.
Built from the ground up, the 152-room hotel marks the beginning of Element’s global expansion; it will be followed by hotels in other key markets including Vancouver and Frankfurt, slated to open in 2014; Suzhou, China in 2015; and Calgary in 2016.
The grand opening ceremony, attended by local dignitaries and invited guests, included remarks by Vaughan’s mayor, Maurizio Bevilacqua; Starwood executive Paige Francis, VP, global brand management, specialty select brands; John Caneco, GM of Element Vaughan Southwest; and Joseph Sgro, GM and partner of ZZEN Group of Companies.
At the end of remarks, a group of Starwood executives, Element hotel associates and invitees mounted bicycles, which were placed in bike generator stands. Their pedaling efforts generated enough electricity to power laptops and flat-screen plasma monitors to create a virtual ribbon cutting on screen.
The hotel offers a patio with self-serve grills, seating and loungers; a 24-hour fitness center; an indoor saltwater pool; 3,500 sq. ft. of meeting space; a business center; a 24-hour food pantry; and complimentary WiFi, breakfast and evening receptions.
Guestrooms feature the Heavenly Bed, 42-in. flat-screen TVs and bathrooms with a rain showerhead, dual flush toilet and low-flow faucets and fixtures. Fully equipped en suite kitchens are also available.
Tags: Starwood • Element • Canada • Toronto • Element Vaughan Southwest • Hospitality • Brands • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.