Choice Hotels Expands International Footprint In China
Tuesday April 22nd, 2014 - 9:57AM BP
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HANGZHOU, CHINA—Choice Hotels International, Inc. has signed a development agreement for Quality Hotel and Clarion Hotel brands with Boli Hotel Management Company Ltd. The deal marks the launch of the first Clarion and Quality Hotels in China, and the continual expansion of its international business.
The development will begin in Hangzhou with plans to expand across the region. "With several Comfort Inn hotels already located in China and performing successfully, it is a natural step to introduce other brands within the Choice Hotels portfolio to the region," said Mark Pearce, SVP of Choice Hotels' International Division. “Our partnership with Boli Hotel Management Company is a significant milestone not only because it marks the launch of our development efforts for Clarion and Quality hotels in China, but because it represents the opportunity for local developers to partner with an international hotel company.”
Through Choice Hotels' development model, the company is uniquely positioned to experience significant growth for its portfolio across Asia and Europe. Affiliating with Choice Hotels allows international operators to focus on the day-to-day challenges of running a hotel while capitalizing on the many benefits afforded by a recognizable brand and robust distribution platform.
"Global tourism is on the rise and there is substantial opportunity for our portfolio of hotels to expand internationally," said Pearce. "We are excited to introduce attractive and affordable hotels to the China market, and eagerly anticipate our growth in the region over the next few years."
Tags: Choice Hotels • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.