Choice Hotels Ascend Hotel Collection Adds First Hawaii Property
Friday December 6th, 2013 - 9:25AM BP
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HONOLULU—Choice Hotels has added The Equus, located in the upper-west side of Waikiki, to its upscale Ascend Hotel Collection, becoming the brand’s first hotel in Hawaii.
"The addition of The Equus represents a major milestone in bringing the Ascend Hotel Collection experience to new travelers in key destination markets," stated Michael Murphy, SVP of upscale brands for Choice Hotels International. "We have been seeking out the perfect partner and property to enter Hawaii for some time now and are excited to take another step in continuing to forge strong relationships with superior franchisees in top travel markets."
The 10-story Equus has a total of 67 guestrooms, appointed with amenities such as pillow-top beds, flat screen TVs, mini fridges, Keurig coffee makers with complimentary organic coffee and tea and complimentary high-speed internet access. Rooms with city views and lanai (balconies) are available in addition to upgraded, higher floor rooms. Room rates start at $129.00 for a standard Deluxe Double, up to $289.00 for a One Bedroom Suite.
As is customary with each hotel within Ascend Hotel Collection, The Equus aimes to provide a unique reflection of the distinct character of its host city. Mariah Dailey, third-generation owner of The Equus, stated, "Our central location, inviting Aloha style, personal service and abundance of amenities provide guests with a memorable Hawaii experience—all of which are signatures of the Ascend brand." Also, the Equus offers guests a direct connection to the North Shore, home of the Hawaii Polo Club.
Tags: Choice Hotels • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.