Auberge Resorts to Debut VieVage Lifestyle Brand
Thursday June 12th, 2014 - 9:37AM BGCO
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MILL VALLEY, CA—Auberge Resorts will debut and manage a new resort and destination spa that will be developed on the site of the former Stanly Ranch in the Carneros district of Napa Valley.
The project will be developed by Stanly Ranch Resort Napa, LLC.
The 110-room resort, VieVage Napa Valley, will be the first developed under a new lifestyle hospitality brand by Auberge. The VieVage concept will bring contemporary themes of design, community, locally sourced food, sustainability, fitness and wellness together.
“Travelers today are seeking an experience that is creatively designed yet simple; relaxing yet social; regional yet timeless,” stated Craig Reid, CEO, Auberge Resorts. “With VieVage, we will build on the successes of Auberge Resorts’ other unique hotels, resorts and residences to offer a product that is fresh and appealing for a broad variety of guests and a hospitality model that works in a variety of settings. It will be adaptable to resort and urban locations and residences, and it will complement our current hotels in select markets. We’re delighted to introduce both a new brand and a new chapter for Auberge Resorts.”
VieVage Napa Valley will be developed on 95 acres of the 712-acre Stanly Ranch. Bordered by vineyards and views of the Mayacamas Mountains, the resort will be characterized by contemporary cottage-style accommodations and feature a casual restaurant and bar, a bakery, winery and outdoor gathering spaces with fire pits, barbeques, bocce and outdoor concerts. Clustered guestrooms will accommodate families and groups with private communal space, vineyards, gardens and bicycle and walking paths.
The resort will have a contemporary agricultural theme expressed through gardens and orchards and architecture that references the valley’s early farmstead buildings.
The project is expected to break ground in early 2015.
Tags: Auberge Resorts • Napa Valley • ViaVage • Hospitality • Brands • Architecure & Interiors • Construction/Renovation • Management Companies •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.