Aloft to Debut in Australia
Friday March 28th, 2014 - 10:32AM B
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SYDNEY—Starwood Hotels and Resorts Worldwide, Inc.’s Aloft Hotels brand will soon enter the Australian market for the first time.
Owned by BAAC Pty Ltd, an affiliate of BGC (Australia) Pty Ltd (BGC), Aloft Perth Rivervale will open in late 2016, offering 224 guestrooms, leading-edge technology and a social atmosphere.
This latest signing represents Starwood’s third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.
Located in the suburb of Rivervale, just east of Perth’s CBD, the Aloft hotel is part of a redevelopment project that will transform riverfront land into a commercial and residential precinct. Facilities at the hotel will include the brand’s signature W XYZ bar, Re:fuel(SM), a one-stop grab & go food and beverage area, and a full-service restaurant. In addition, the hotel will offer a fitness center, swimming pool with outdoor terrace area, 5,920 sq. ft. of meeting space, additional rooftop function space and guest parking.
Tags: Aloft • Starwood Hotels and Resorts Worldwide • Perth • Australia • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.