Four Seasons Debuts First Fully Branded Jet
Wednesday April 23rd, 2014 - 9:46AM BA
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TORONTO—Four Seasons has introduced the Four Seasons Jet, the industry’s first fully branded private jet experience.
With Four Seasons on the fuselage and the Four Seasons logo on the tail, the retrofitted Boeing 757 will feature interiors and exterior design customized by the company’s team of design experts.
Beginning in February 2015, the Four Seasons Jet will transport 52 guests on bespoke journeys, offering travellers a distinctly Four Seasons travel experience. Four Seasons in-flight staff, including a dedicated on-board concierge, will coordinate with local Four Seasons concierges in each destination.
“Taking our legendary service to the skies is a natural extension of what we’ve been doing in our hotels for more than 50 years,” stated Susan Helstab, EVP Marketing, Four Seasons Hotels and Resorts. “The Four Seasons Jet showcases the unforgettable people and experiences that make Four Seasons unique. It speaks to our pioneering spirit and the aspirations of today’s modern luxury traveller in an imaginative new way.”
An ambition to reimagine the future of luxury hospitality is what first inspired the company to create private jet journeys that focused exclusively on stays at Four Seasons properties worldwide in 2012. The fully branded Four Seasons Jet features individually handcrafted leather flatbed seats, globally inspired cuisine and signature Four Seasons service—on board and on the ground.
“The decision to offer one-of-a-kind trips aboard a custom-designed Four Seasons Jet reflects an understanding of our guests’ evolving needs and preferences,” stated Helstab. “It recognizes their desire to pair adventure and discovery with the luxury of a fully immersive Four Seasons experience.”
Tags: Four Seasons • Hospitality • Amenities • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.